In a bold move to disrupt the legal industry, Keith, a new AI-native law firm, has secured £2 million in seed funding to revolutionize conveyancing services in the UK. The company is being led by Andy Shovel and Pete Sharman, who previously built THIS — a successful plant-based food brand — into a market-leading enterprise. Now, they’re aiming to apply their entrepreneurial expertise to the legal sector, which has historically been slow to adopt automation.
AI-Powered Legal Services
Keith plans to launch its services in Q3 2026, targeting conveyancing as its initial focus area. The firm will introduce a 24/7 AI client agent, designed to streamline communication and reduce the time required for property transactions. According to the company, this approach could cut transaction times by as much as 70%, a significant leap from traditional legal processes that often take weeks or months.
The firm’s vision is to become the UK’s most automated law firm, leveraging artificial intelligence to eliminate bottlenecks and reduce human error. By integrating AI throughout the legal workflow, Keith aims to not only improve efficiency but also to make legal services more accessible and affordable for clients.
Industry Impact and Future Outlook
This initiative marks a growing trend of tech-savvy entrepreneurs entering the legal space, driven by the potential for automation to transform traditionally labor-intensive processes. Keith’s model could serve as a blueprint for other legal firms looking to modernize their operations and remain competitive in an increasingly digital world.
With the backing of experienced entrepreneurs and a clear strategy, Keith is positioning itself at the forefront of legal innovation, challenging the status quo and redefining what a modern law firm can look like.
