Identity security leader SailPoint has announced its intent to acquire Entro, an Israeli startup specializing in non-human identity protection, in a move that underscores the growing importance of securing machine accounts and automated processes in modern cloud environments.
Expanding the Identity Security Landscape
The acquisition signals a strategic push by SailPoint to enhance its Agentic Fabric platform, which is designed to manage and secure all identities—human and non-human—within enterprise ecosystems. Entro’s technology focuses on discovering, monitoring, and protecting machine identities, such as service accounts, API keys, and container credentials, which are increasingly becoming targets for cyberattacks.
While the financial details of the deal remain undisclosed, reports from Calcalist suggest the acquisition is valued in the tens of millions of dollars. The move aligns with broader industry trends, as organizations grapple with the complexity of managing identities across hybrid and multi-cloud infrastructures, where traditional human identity management tools fall short.
Why Non-Human Identities Matter
As enterprises embrace automation, AI, and cloud-native architectures, non-human identities are proliferating at an unprecedented rate. These accounts, often overlooked in traditional security frameworks, pose significant risks if left unmanaged. They can be exploited by attackers to gain persistent access to sensitive systems, especially when credentials are weak or improperly rotated.
Entro’s platform complements SailPoint’s vision of a unified identity fabric by offering deep visibility into machine identities and their behaviors. This integration will help enterprises build more robust defenses against advanced threats that target automated systems, which are increasingly critical to business operations.
Implications for the Identity Security Market
The acquisition is the second major deal in the non-human identity space within a short timeframe, reflecting the sector’s rapid evolution and growing commercial interest. As cyber threats become more sophisticated, identity security vendors are racing to expand their offerings to cover the full spectrum of identity-related risks.
For SailPoint, the Entro acquisition strengthens its position as a leader in identity security, particularly in the emerging domain of agentic and machine identity management. It also reinforces the industry’s recognition that identity is no longer just about people—it’s about all the identities that power the modern digital enterprise.
