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Dutch AI marketing firm Aizy has acquired Uptmz, a seven-year-old performance-marketing platform, in a move to build a unified AI ad platform across Google, Microsoft, and Meta.
Nearly all marketers are using AI daily, but 78% of consumers wish they wouldn't, according to Canva's 2026 report. The findings reveal a growing trust gap between marketers and consumers.
This article explains how AI tools are being marketed for quick money-making opportunities, and why it's important to understand both the capabilities and limitations of artificial intelligence in business contexts.
Anthropic used Super Bowl ads to roast OpenAI's marketing approach, signaling a contrast between flashy branding and ethical AI development.
Coca-Cola is shifting from price-based growth strategies to AI-driven marketing as consumer behavior evolves. The company is investing in AI tools to better understand and influence consumer preferences.