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Amazon is making its AI-powered Alexa+ assistant free on all compatible Fire TV devices in the U.S., automatically upgrading users whether or not they subscribe to Prime. This move removes barriers to entry and accelerates adoption of Amazon's AI technology.
Learn how Amazon's Alexa Plus is getting smarter with an AI update that helps it understand more complex voice commands and connect to more smart home devices.
Amazon is testing its conversational AI assistant Alexa+ in India with Hindi support, aiming to expand its presence in the country's growing smart device market.
Amazon is beta-testing its Alexa+ AI assistant in India with Hindi language support, marking its first move to introduce generative AI to a non-Western language market.
Amazon is launching AI-generated custom merchandise using Alexa for Shopping, allowing customers to create personalized designs through text prompts. The feature expands Amazon's print-on-demand capabilities and represents a significant step toward AI-assisted personalization in e-commerce.
Amazon introduces Alexa Podcasts, an AI-powered feature that generates entire podcast episodes on demand using licensed journalism from over 200 newsrooms.
Amazon's Alexa+ now offers AI-generated podcast episodes on demand, expanding the assistant's role as a personalized content platform. The feature leverages advanced AI models to create custom audio content tailored to user preferences.
Amazon introduces Alexa for Shopping, integrating its Rufus chatbot with Alexa+ to offer enhanced shopping assistance across devices.
Amazon launches Alexa for Shopping, an AI-powered assistant that enhances the search bar experience with personalized recommendations across mobile, desktop, and smart displays.
Amazon is integrating its Alexa shopping assistant directly into its main search bar, signaling a strategic push to dominate agentic commerce and prevent external AI agents from encroaching on its platform.
Amazon is reportedly developing a new smartphone code-named 'Transformer' that will center around its Alexa AI assistant, marking a strategic return to the mobile market after the failure of the Fire Phone.
Amazon's Alexa now offers a 'Sassy' personality that can curse and roast users, but avoids explicit content. The feature reflects growing demand for personalized AI interactions.
