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Disney is preparing to launch a beta AI tool for generating television ads, responding to shifting audience preferences and industry trends. The tool will handle scripts, video, and music creation, aiming to streamline ad production and enhance personalization.
Disney's ambitious AI and metaverse investments are facing major setbacks as OpenAI shuts down its Sora program just months after the Disney-OpenAI collaboration was announced.
Disney has withdrawn from its billion-dollar OpenAI partnership following the shutdown of Sora app and API just months after launch.
OpenAI has announced it is abandoning its video generation model Sora, a move that follows a major licensing deal with Disney valued at a billion dollars. The decision signals technical and strategic challenges for the company.
