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Perplexity's retreat from ads signals a strategic pivot toward a more engaged, premium user base rather than broad advertising revenue. The AI search startup's shift reflects broader industry challenges in monetizing AI platforms.
Samsung is integrating Perplexity into its Galaxy S26 smartphones, allowing users to invoke the AI search platform with 'hey, Plex.' This addition is part of Samsung's broader strategy to create a multi-agent AI ecosystem that leverages different AI tools for specific tasks.
