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Meta has launched a new line of smart glasses without the Ray-Ban branding, positioning them as more affordable alternatives to previous models. The move signals a strategic shift toward broader market accessibility and brand independence.
Meta is offering refurbished Ray-Ban smart glasses for as low as $197, with popular models including Wayfarer, Headliner, and Skyler. The inventory is moving quickly, and all units come with a one-year warranty.
Meta's new Ray-Ban smart glasses are aimed at prescription wearers, signaling a strategic expansion rather than a technological leap. The company hopes to make smart glasses more accessible to a broader audience.
