Tag

#consumer behavior

4 articles

AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too

Adobe reports a 393% surge in AI traffic to U.S. retail sites in Q1 2024, with AI visitors converting better and generating more revenue than traditional shoppers.

Apr 163

New Top 100 AI list shows a maturing market where ChatGPT leads but users are shopping around

Andreessen Horowitz’s latest Top 100 AI consumer apps list shows ChatGPT still leading but users are increasingly shopping around, with global adoption fracturing along geopolitical lines.

Mar 1454

business

Coca-Cola turns to AI marketing as price-led growth slows

Coca-Cola is shifting from price-based growth strategies to AI-driven marketing as consumer behavior evolves. The company is investing in AI tools to better understand and influence consumer preferences.

Feb 2365

Exploring AI in the APAC retail sector

AI adoption in the APAC retail sector is moving beyond analytics and pilots into daily operations, driven by urban density, labour challenges, and competitive commerce ecosystems.

Feb 2357