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17 articles
Learn how personalization technology helps stores like Home Depot offer you better deals and products that match your needs. This beginner-friendly explainer shows how smart shopping promotions work.
A viral scam claiming a cannabis vape could earn users Bitcoin has surfaced, highlighting the risks of deceptive marketing in the growing crypto and cannabis industries.
Google's AI-driven search results are transforming the digital marketing landscape, leaving most brands with little visibility into how they're portrayed to customers. Traditional SEO strategies are becoming obsolete as AI-generated answers dominate search results.
The rise of large language models is fundamentally altering consumer behavior and trust, signaling a major shift in marketing strategy. Industry veterans are observing how AI is reshaping decision-making logic and brand interaction.
Salesforce's AI platform Agentforce is drawing criticism for overpromising and underdelivering, as investors question whether its AI vision matches real-world results.
Learn how AI startup accelerators like AcceleratorX help new AI companies grow by connecting them with real clients and marketing experts across Europe.
Apple has agreed to pay $250 million to settle a class-action lawsuit over misleading marketing of its Apple Intelligence features. The case highlights the importance of transparency in AI feature rollouts.
OpenAI CEO Sam Altman has criticized Anthropic's new cybersecurity model, Mythos, calling it a case of 'fear-based marketing' that exaggerates the product's value.
Google has unveiled three major enhancements to Ads Advisor aimed at making Google Ads safer and more efficient. The updates include improved automated safety measures, enhanced performance optimization, and streamlined campaign management features.
Allbirds' dramatic rebranding as an AI company sent its stock price soaring, highlighting the industry's growing trend of superficial AI integration for marketing purposes.
Learn how to use Anthropic's Claude Design to create slide decks, prototypes, and marketing assets through simple chat conversations.
Learn how to build a basic AI-powered customer segmentation tool that demonstrates the technology behind companies like Hightouch's marketing platform. This beginner-friendly tutorial covers data analysis, machine learning clustering, and customer segmentation using Python.
