In a move signaling the growing intersection of artificial intelligence and expert knowledge monetization, Pickmybrain has secured $2.1 million in pre-seed funding to expand its platform that turns professionals into AI-powered 'Digital Brains.' The Tallinn-based startup, formerly known as WOIS.io, is leveraging AI to automate routine inquiries while routing high-value questions directly to experts via asynchronous video interactions.
Building a Network of Expertise
The platform currently hosts over 1,000 professionals, including notable figures such as Rovio co-founder Peter Vesterbacka and ex-Netflix CMO Bozoma Saint John. These experts contribute their knowledge through a hybrid model where AI handles common questions, allowing human experts to focus on complex, high-value interactions. This approach not only streamlines the user experience but also maximizes the value experts can derive from their knowledge.
AI-Driven Knowledge Economy
Pickmybrain’s model reflects a broader trend in the tech industry toward monetizing specialized knowledge through digital platforms. By integrating AI to filter and prioritize inquiries, the company is addressing the growing demand for expert insights while ensuring that human expertise remains central to high-impact exchanges. The funding will be used to scale the platform’s technology and expand its network of contributors.
Looking Ahead
As AI continues to reshape how we access and interact with expert knowledge, platforms like Pickmybrain are paving the way for a new kind of digital economy. With this pre-seed investment, the company is well-positioned to refine its AI algorithms, enhance user experience, and attract more top-tier professionals to its network.



