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The AI video market has rebounded from early setbacks, with companies like Netflix and Higgsfield driving innovation and investment in AI-assisted content creation.
Hollywood is experiencing a quiet revolution as artificial intelligence tools become integral to everyday filmmaking. The industry's focus has shifted from adoption to control and competition over AI's future direction.
Netflix has reportedly used AI in over 300 shows, prompting a major director to call AI a 'Trojan horse' and igniting a fierce debate in Hollywood.
Indie film fans are upset about Google DeepMind's $75 million investment in A24, sparking debate over AI's growing influence in Hollywood. The move raises concerns about the future of artistic storytelling in cinema.
Major Hollywood studios including Netflix and A24 are reportedly passing on distribution deals for Luca Guadagnino's biographical drama 'Artificial' about OpenAI CEO Sam Altman. While Neon and Mubi remain interested, the industry's hesitation reflects broader concerns about AI-themed content.
Google DeepMind has invested $75 million in A24 to develop AI filmmaking tools, marking a significant step toward integrating artificial intelligence into Hollywood's creative processes.
AI startup Quilty claims its tool can predict film success by analyzing scripts, but early user experiences have raised serious questions about its accuracy and practical application.
Martin Scorsese is using AI for storyboarding, marking an unusual but strategic embrace of the technology in filmmaking.
Hollywood screenwriters are increasingly turning to AI training work as traditional creative roles become scarce, with many describing the experience as 'soul-crushing' and lacking artistic fulfillment.
Hollywood executive Kathleen Kennedy voiced skepticism at the Runway AI Summit, contrasting with industry enthusiasm for AI's creative potential. The event, held shortly after Sora's announcement, drew comparisons between AI and transformative inventions like fire and the printing press.
