Samsung is adding Perplexity to Galaxy AI

Samsung is expanding its Galaxy AI ecosystem by integrating Perplexity, the popular AI search platform, into its upcoming Galaxy S26 smartphones. Users will be able to invoke Perplexity by saying "hey, Plex," adding another layer of functionality to the device's AI capabilities. This move represents Samsung's broader strategy to create a multi-agent AI environment where users can seamlessly switch between different AI tools based on their specific needs. The integration marks a significant step in Samsung's approach to artificial intelligence, following the company's previous inclusion of Google's Gemini AI in its Galaxy S26 lineup. By incorporating Perplexity, Samsung is acknowledging the growing demand for specialized AI tools that excel in different domains. While Gemini might handle general queries and voice assistance, Perplexity's strengths in research and information synthesis provide users with a more comprehensive AI experience. This multi-agent approach reflects a broader industry trend where consumers increasingly rely on multiple AI systems rather than a single all-purpose tool. Samsung's strategy positions the Galaxy S26 as a device that can adapt to various user workflows, potentially increasing its appeal among power users and professionals who require diverse AI capabilities. The company's emphasis on seamless integration suggests a future where AI assistants work in concert, each contributing their unique strengths to deliver more sophisticated responses to user requests. The move also underscores Samsung's competitive positioning in the rapidly evolving smartphone AI landscape, where companies are vying to offer the most versatile and user-friendly AI experiences. As AI becomes increasingly integral to daily smartphone usage, Samsung's multi-agent approach could become a defining feature of its flagship devices.